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  • Lauren O'Brien

Accepting, and Owning, That You Can't Know Everything Salesforce

With Dreamforce in our rear view mirrors, thought this topic was pertinent to address as there were so many announcements, new features, and changes that you may feel like you will never be able to absorb it all and the fact is you're right, you won't, and that's 100% OK.


As Salesforce continues to grow in leaps and bounds, it is crucial as a Salesforce professional to learn what to focus on that is relevant to your role/position instead of stretching yourself too thin in an attempt to learn, and understand, every new feature even if they are incredibly shiny.


Now, I do not want to encourage people to ignore release notes or announcements but I believe that priority is key so, for example, when release notes are live I tend to initially focus on the sections that my company utilizes so I will focus on the Sales Cloud updates at first and ignore Einstein. If I have time later, I may go back and read through sections that might not currently apply to my role and/or company to see if it makes sense to spend more time on it at a later date. By focusing on what is presently applicable, and noting what I can return to, my company can see quick benefits post-release and I have a starting point for possible, future enhancements.


The other component of accepting, and owning, that you cannot know everything Salesforce is the ever important ability to tell someone that "I don't know but let me find out" versus maintaining a facade that you can instantly answer any Salesforce related question. In all honestly, I probably say some variety of this phrase several times a week but it does not diminish the truth my company places in me because I research, find an answer/solution, and deliver that back which carries more weight than giving a wrong answer in an attempt to prove that I "know everything" about Salesforce.


For research resources, some of my favorites include -

And cannot understate the importance of networking, whether through Salesforce User Groups and/or LinkedIn, and having a base of Salesforce professionals to learn from and bounce ideas off of when needed. More often than not, the question you are trying to answer, or the problem you are attempting to solve, has been encountered by another Salesforce professional who might be able to guide you in the right direction.


What are some of your favorite resources?


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