About the Blogger


I fell into a Salesforce career over nine years ago and haven't looked back yet!


Over the last nine years, my focus has been on helping SMB B2B businesses get the most out of their Salesforce instance(s) by promoting increased usage/adoption, empowering and training users, adding automation to improve processes and cut down on their time requirements, providing key insights from reports and dashboards, addressing data quality concerns, and managing products that integrate with Salesforce including Pardot, ZoomInfo, DiscoverOrg, HubSpot Sales Enablement, and LinkedIn Sales Navigator.


In 2019, I decided to take the plunge into Salesforce consulting and created Lauren in the Cloud LLC. My goal in creating the consultancy was to bring my experience to those companies who do not currently need a full-time Salesforce Administrator but require assistance in getting more from their Org. In addition, am always to help those considering starting a career in the Salesforce space with one-on-one training.


  My Expertise


  • Salesforce Administration

  • Marketing Automation Implementation and Management

  • End User Training

  • Training Documentation Creation